Mark Talukdar

PROSPERITY M

The iconographic identity of Prosperity M had to convey an institutional presence that represents growth, courage and learning. The icon is composed of three elements: the pearl, the ember, and the sailboat; each one symbolizing a different dimension of an individual. The sailboat represents the long journey of progress, the ember is the enlightenment and spark, and the pearl is the wealth within. Together they form prosperity. The client particularly felt that the icon had a close resemblance to the Mudra. This had a personal and cultural significance to him and the success of the logo.